Olfatheque is adding two extra elements to CMF (Color, Material, Finish). With sound and smell it allows to bring out the story of the personas more and it changes the properties of a material via a new form.Experimenting, testing and researching about Color Materials and Sensorial Experiences in order to tell the story of the two very different personas.
Creating a sensorial journey by tapping into connections of memories through CMF and scent, which makes the personas more distinctive and representative of a person's unique personality. The two CMFS platforms represent the Persona of an expressive Moment Maker, the sensorial experience of daily momentum experiences and The
