Moca

Product: MOCA

Type: Space / Sponsored MOCA 

Collaboration with USC school

of architecture 

Year: 2017

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Reimagining and animating the street-level plaza and the entrance of MOCA,

The Museum of Contemporary Art, in Los Angeles‘ downtown Grand Avenue location.

The challenges presented are structural, visceral and experimental.

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The new MOCA visitor‘s experience delivers a logical and flowing transition   between museum spaces; comfortable areas to enjoy a range of activities, and intimacy in a public space.

My direct contribution within the team was focused on research & strategy, experience & story, store design, lower plaza design and modeling.